What A&R Managers Think Of Singers & Vocalists

We picked up on something our A&R Manager said last week, which the rest of his team also agreed with. When he said  “When I’m A&Ring and I’ve narrowed 60 pitches down to 5 or 6 great songs, I am probably guilty of being swayed when I can really hear the sound coming together in terms of a top vocalist and quality production. Also, now that I really know the clients and what they want, it’s not always just a subconscious decision. I know they’re much more likely to go ahead with a song which sounds like the finished product.”

Knowing how tight the final process is on some projects, we decided that this is vital information for anyone pitching their songs to a project. These are the two top tips for getting your songs placed if you believe what you’ve got is perfect for the brief. Getting your songs produced to a high industry standard brings the song to life and allows anyone A&Ring the chance to really hear what you’re hearing from the track. Creating a project through the site gives you access to professional producers who will really be able to bring something to your track. Now for the boring bit… remember that you’ll only get out of the track what you put in and that goes for your budget!

“I dare to say that having the right vocalist is more important than having a good vocalist. There are lots of great vocalists but I’d rather have a record demoed by someone who delivers the attitude and emotion than by someone who is technically a better singer. I can always fix pitch issues, I can’t do anything if the emotion and energy isn’t there. A&Rs, managers and publishers are inundated with music everyday; they have a ton of records being pitched to them. You don’t want to hurt your chances by submitting a great song that’s poorly mixed. Moreover, you don’t want to ruin a great song with a lackluster vocal performance. You want whoever is listening to your record to ‘get it’ on the first listen, therefore it’s worth going the extra mile to nail the demo.”